What is Local SEO?

If you have a business that relies on customers within your area, local SEO is the most cost and time-effective way to bring visitors to your website.

You may have given up thinking about SEO because the Google results are dominated by the national companies and you can’t compete. You can if you understand Local SEO.

When you own a website for a local business, you have bought a ticket for the Google Lottery. If you pay a small amount for a website that is not optimised for search, it is just an online leaflet that will only be found if you point people to it.

Instead of numbers, the Google lottery calls out keywords and if you have those keywords on your website, you have a chance of winning.

Your unoptimised website counts as one entry and you only have a chance of winning when Google calls out your exact name.

Every time you do something to optimise your site, you are giving yourself an extra chance to win.