News & Views – Marketing.

Affordable marketing solutions designed for businesses who want more local customers.

Embed Google Map

Embed Google Map

Do you have a Google Business Profile location map that you would like to embed into your website? You're in luck! Google makes it possible for businesses to embed a link to their business profiles without any technical knowledge. Follow the steps below to embed your...

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Marketing and the Customer Journey.

Marketing and the Customer Journey.

Before You Spend Money on Marketing, Take a Look at the Processes in Your Business That Need to Support Your Investment. Marketing is the process of communicating the value of a product or service in the hope that your message will reach potential customers, for the...

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DIY SEO

DIY SEO

Should you hire a professional or wrestle the beast yourself? Like most skills, SEO is easy when you know how but it's also time-consuming and requires consistency. One thing is certain and that is that every business that wants to compete must have an SEO strategy....

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

A Practical Guide to Handling Negative Reviews for Local Business Owners. One of the worst things that can happen to a business is a negative review. It is frustrating and upsetting, especially when you know that the review isn’t deserved. Naturally, you want to...

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Google Reviews for Local Businesses

Google Reviews for Local Businesses

Use the Power of Reviews to Help You Grow Your Local Business. Lack of budget, or fear of spending without return, is often the reason for not maximising the potential of your business through marketing. Of course, time and knowledge are also factors but there are...

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Local Marketing.

Local Marketing.

If You've Once Again Resolved to be More Consistent With Marketing this Year, Read on. If you have a small business, it's possible that you've been determined to get to grips with your marketing every year and maybe even a few times throughout the year too. Small...

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Small Business Marketing in 2022

Small Business Marketing in 2022

Small Business Marketing in 2022 for Home Improvement Businesses. 2021 was a great year for home improvement businesses. How will you continue to grow your business at the same rate and feed the staff you took on in 2022? The home improvement industry has enjoyed...

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Why small businesses should be using Google Analytics.

Why small businesses should be using Google Analytics.

Knowledge is power. This is especially true when it comes to running a business online. The more you know about how your customers interact with and use your site, the better placed you are to make strategic decisions in order to grow your revenue and user base. Even...

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Create a Predictable Business With Search Engine Marketing

Create a Predictable Business With Search Engine Marketing

Grow a Predictable Business that you can Rely on with Search Engine Marketing. Remember when you thought running your own business would give you freedom? You probably also thought you'd make a lot more money. For a lot of business owners, the reality is that you work...

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The Importance of Knowing Your Target Market.

The Importance of Knowing Your Target Market.

The Importance of Knowing Your Target Market. Aligning your brand and your offers with the type of customers that you want will ensure more consistent success. When you understand the importance of knowing your target market, you can align your business with the...

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Local SEO Services Explained

Local SEO Services Explained

More Website Traffic. More Enquiries. More Reviews. Higher Rankings. There's a lot of hype around SEO services. Each provider has their own way of doing business and it's not always clear what you're paying for. This page is about the SEO services that we provide....

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Think Small for More Effective Marketing.

Think Small for More Effective Marketing.

Trying to do too much often results in nothing being done well. You don't need to conquer the world - just your town. If you find marketing overwhelming, it's time to think smaller for more effective marketing. Social media is overwhelming. If you follow the advice...

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