News & Views – Sales.

Affordable marketing solutions designed for businesses who want more local customers.

The Role of Heuristics in Home Improvement Sales

The Role of Heuristics in Home Improvement Sales

Adaptations During Consultations The brain is hugely complex, but we don’t need to fully understand neuroscience to be aware of it and its effect on our behaviour. Knowing a bit about heuristics is helpful in understanding how we and our customers process information....

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Buyer Motivation

Buyer Motivation

A major purchase starts with rational justification - windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve upheaval,...

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Body Language in Home Improvement Sales

Body Language in Home Improvement Sales

Confidence Before Body Language Sales trainers make a big deal about body language, which is important but using proactive, deliberate body language is very hard to master. You have enough to think about when you are with a potential customer so until you have a good...

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Best Payment Method for Home Improvement Projects.

Best Payment Method for Home Improvement Projects.

In positioning yourself as an expert, whether representing your own business or someone else’s, it’s important to have a basic understanding of what happens to your customer’s deposit. The subject doesn’t need to be brought up but often your customer will state a...

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5 Actions to Help You Increase Sales!

5 Actions to Help You Increase Sales!

5 Actions That Won’t Cost You a Penny, That You Can Start Doing Right Now, to Consistently Sign More Orders.  You know, the truth is, that you probably know all the things that I am going to tell you in this article, but most of us operate in a reactive space and do...

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Back to Basics – Courtesy During Sales Visits.

Back to Basics – Courtesy During Sales Visits.

Back to Basics - Courtesy in Sales. Simple courtesies can make all the difference in sales.  Consumers can be emotional about their homes and many an order has been lost just because the sales person hasn't removed their shoes. Most of you are naturally courteous and...

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