Buyer Motivation

Buyer Motivation

A major purchase starts with rational justification – windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve...
Body Language in Home Improvement Sales

Body Language in Home Improvement Sales

Confidence Before Body Language Sales trainers make a big deal about body language, which is important but using proactive, deliberate body language is very hard to master. You have enough to think about when you are with a potential customer so until you have a good...
Consumer Rights 4 – Cancellation

Consumer Rights 4 – Cancellation

In making a provision for cancellation rights for off-premises and distance sales, the Consumer Rights Act 2015 recognises that the consumer may not have had the full benefit of understanding the goods to be provided or knowing enough about the company. Allowing 14...